The Digital Marketer’s Almanac is organized to help you navigate the year ahead with better timing, clearer judgment, and fewer costly missteps. Each section serves a distinct purpose—from pattern-spotting and forecasting to skepticism, history, and reflection—designed to meet you where you are and give you an edge when conditions shift. Read it straight through or drop in as needed, but if you plan to work seriously in the year ahead, subscribing ensures you see the signals early, not after everyone else has already reacted.

Best Days

Best Days is about timing—the often ignored variable that separates momentum from wasted effort. This section focuses on when to launch, test, pause, and harvest, drawing from real patterns observed across markets and cycles. It’s written for operators who understand that good strategy executed at the wrong moment is still a loss.

Fishing Calendar

Fishing Calendar keeps a skeptical eye on new tools, platforms, and tactics as they ripple through the market. Most splashes are noise. A few signal opportunity. This section helps you tell the difference, so you know when to ignore the chatter—and when it’s actually worth casting a line.

From The Editor

From The Editor is where perspective, housekeeping, and course corrections live. When something changes, when clarity is required, or when the wind needs naming, it’s addressed here—plainly and without theatrics. This section exists to keep the Almanac honest and oriented.

Harvest Season

Harvest Season is our weather report for marketers. It tracks emerging trends, shifting conditions, and structural changes that shape the field over time. These pieces aren’t predictions carved in stone—they’re signals meant to help you prepare, adapt, and recognize when it’s time to reap or ride it out.

Lore

Lore collects the stories, lessons, and points of view that explain how this industry became what it is. These are history pieces and thoughtful essays that add context—because understanding what stuck, and why, is often more useful than chasing what’s new.

Moon Phases

Moon Phases offers playful forecasts for launches, budgets, and bold ideas—meant to be read lightly and enjoyed briefly. It’s a reminder that even seasoned marketers can appreciate a little cosmic nonsense, as long as it doesn’t replace judgment.

Unfortunate E-Mails

Unfortunate E-Mails is a collection of thoughts best spoken carefully, if at all. These are reflections, advice, and hard-earned lessons drawn from difficult conversations—written with empathy, restraint, and an understanding of what’s usually left unsaid.