From The Editor
A Note on Why Not To Chase Trends
Trends don’t spread because they’re good. They spread because they’re legible. Easy to explain. Easy to copy. Easy to point at and say, “See? Everyone else is doing it.”
From The Editor
Housekeeping, perspective, and the occasional course correction—written plainly, so everyone knows which way the wind’s blowing.
From The Editor
Course Correction: When The Market Changes Mid-Season
You set budgets with good information. You made bets that made sense at the time. The board nodded. The spreadsheets balanced. Everyone agreed the season was predictable enough to proceed. Then the wind changed.
From The Editor
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Curated insights, original commentary, and links to helpful resources — all designed to help you make smarter decisions without needing a marketing degree