Our weather report for marketers: signals on coming trends, shifting conditions, and the occasional act of god that reshapes the whole field. Forecasts, not certainties—so you can plan ahead, batten down, and know when to reap or ride it out.
Harvest Season
The hardest truth for leadership is that paid media is no longer a growth engine by default. It’s an amplifier. If the underlying offer, pricing, or distribution is weak, paid media will surface that weakness faster than ever—and charge you for the lesson.
Harvest Season
Teams that built redundancy treat outages as inconvenience. Teams that built dependency treat them as existential threats. The difference isn’t talent or tooling—it’s humility about where power actually sits.